Brian Glass has been posting on LinkedIn every day for about three years.
Short posts with his perspective on cases, the law, on what he's seeing.
It’s nothing fancy.
There’s no cringe content. He’s not trying to go viral.
He just shows up.
And at least a few cases get referred to him through LinkedIn every single year.
Not from strangers who found him and hired him directly.
But from people who watch him for months…
And then think of him when someone they know needs a PI attorney.
So we’re talking about chiropractors, other attorneys, medical professionals…
The people who are already in the referral ecosystem…
They’re already sending cases somewhere…
They just started sending some of them to Brian…
Because they felt like they knew him.
Everyone’s spending hours a day online.
Your referral sources aren't waiting for a lunch meeting or a golf outing to decide who they trust.
They see what you do online.
And if you're not putting anything out…
You don't exist to them.
Brian also noticed something about chiropractors specifically.
They have a short list of complaints about PI attorneys.
Poor communication, cases that drag…
Getting told to slash their bills without seeing the settlement breakdown.
Brian's posts addressed that kind of stuff…
Not explicitly, not as marketing…
Just by showing how he thinks and how he operates.
The chiropractors who see it think:
This is the attorney I'd want to work with.
He gets at least 3-5 cases a year just from one platform…
Just from making simple posts with his thoughts and process.
-The PI Brief
P.S. If you've wondered what your LinkedIn profile and content are really doing for your practice… or not doing…
Reply and let us know.
We’d like to take a look and show you what we see.