You might be thinking this:
LinkedIn is for recruiters and consulting clients.
That's exactly why the ones who figured this out are quietly eating everyone else's lunch.
Because this is happening in the plaintiff bar right now:
Attorneys building co-counsel networks with lawyers they've never met in person.
Mass tort firms identifying local counsel through LinkedIn before they ever pick up the phone.
Medical providers following attorneys whose content they like…
And referring patients accordingly.
And almost no one knows this, but…
94% of people with LinkedIn accounts use it to research an attorney after being referred to one by someone they know.
A weak profile doesn't just cost you new referrals…
It undermines the referrals you're already getting.
The PI attorneys winning on LinkedIn aren't going viral.
They're the ones who show up consistently enough that their name comes up first when someone needs a plaintiff attorney in their market.
Most PI attorney LinkedIn profiles were set up in law school and haven't been touched since.
That's an opportunity.
If you want a head start before tomorrow, we put together a free checklist…
13 specific things worth checking on your own profile.
Tomorrow:
What the numbers look like when a PI attorney does this right.
-The PI Brief