Welcome Back To The PI Brief
Your weekly, tactical update for personal injury lawyers.
In this issue: huge bad-faith award sets the tone for the end of 2025, key verdict data shows settlement dynamics worth tracking, a high-conversion client outreach tactic you can copy, and a December legal leader whose recognition tells you where client expectations are headed.
⚖️ Verdict Watch
$90.9 Million Bad-Faith Insurance Award in Massachusetts (Dec 2025)
A Massachusetts court ordered three Liberty Mutual insurers to pay a combined $90.9M for bad-faith claim handling and unfair settlement practices under Chapter 93A/176
💡Why it matters: This is one of the largest bad-faith awards this year. It reinforces pressure points you can use in demand letters and mediations when insurers delay or undervalue claims, especially late-stage and complex injury cases.
🏛️ Legislation Radar
Med Mal & PI Regulation Watch: Year’s End Status
As 2025 winds down, key states (TX, CA, MA, NJ) are closing out sessions with med-mal cap debates, licensing appeals reforms, and data reporting changes that will be finalized in Q1 2026.
(Detailed tracking coming next month.)
💡Why it matters: Even if laws take effect in early 2026, your 2026 intake messaging, fee structures, and case valuation forecasts should reflect these near-term legislative shifts.
📈 Strategy from a Top Firm
Review Your Mediated Case Patterns Before Year’s End
Recent settlement reports show diverse award values across mediations and trials, from multi-million outcomes to modest verdicts for minor collisions.
Review your own ADR and mediation data now that you have a full year’s numbers (e.g., compensation trends by injury type, mediator responsiveness, and common defense arguments).
Tactic:
Pull Q3–Q4 comparison trends on case conversion and settlement range.
Identify cases where a small tweak in demand (structure or timing) might unlock a bigger outcome in 2026.
Use this data to refine your next quarter intake scripts and negotiation scripts.
🧠 Marketing Moves
Template: “Top-Injury Search Retargeting”
If your firm isn’t retargeting high-intent prospects this holiday season (e.g., car crash, workplace injury, slip-and-fall), you’re leaving revenue on the table.
Here’s a simple breakdown you can test:
Audience: website visitors with % of page scroll >50% on injury pages (past 30 days)
Platforms: Google & Meta retargeting
Offer: “Free medical lien review + injury claim value estimate”
Creative: Case result sticker • short client quote • CTA to live intake
Testing window: now through Jan 15 to capture year-end and post-holiday intent.
💡 Why it works: People injured earlier in Q4 often freeze on decisions; retargeting gives you second touches right when they’re ready to engage.
🌟 Featured Lawyer
Brad Jackson - Hall of Fame Trial Attorney (Dallas)
In early December 2025, Brad Jackson of Hamilton Wingo was inducted into the Best Lawyers in Dallas Hall of Fame, a recognition that only a small percentage of attorneys earn.
Why we picked him:
Longstanding PI trial success combined with regional legal leadership
His recognition signals “brand trust currency.” Prospective clients increasingly search for “award-winning” and “top lawyer” credentials when choosing counsel
This type of accolade isn’t just vanity - it converts on prestige and credibility when anchored in ads and firm bios
Steal this tactic:
Feature proof-based credentials in paid ads and landing pages (e.g., “Hall of Fame Trial Lawyers - 30+ Years of Winning Results”).
Align the prestige with a tangible client benefit (e.g., negotiation confidence, trial readiness).
🔧 Legal Tech Radar
Tool to Watch: AI-Driven Intake Analytics Tools
As we head into 2026, tools that score leads and identify high–settlement potential before live follow-up are becoming more critical.
These can help you filter spam and improve conversion without hiring more staff.
Until next time,
-The PI Brief
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