“I’m the kind of owner who likes to know everything.
I feel calm when I’m in control.
But the more we grow, the harder that gets.
And honestly… I’m having a hard time with it.”
S.B. runs a PI firm in Texas.
He sent that in last week.
First off… thank you, S.B., for being here since day one.
Second… you’re not alone.
Most PI firms aren’t short on effort, staff, or even leads.
The leads come in. Follow-ups probably happen.
But no one can prove it. And no one fully owns it.
That’s how small assumptions quietly start running the show.
And the more your firm expands, the more expensive that becomes.
It’s what happens when a duct-taped process grows faster than your ability to watch it.
Control starts slipping.
And the cracks widen.
At some point, you realize…
No one actually knows what happens between the first call and the signed case.
We’ll show you how top firms fix this in upcoming issues.
It’s just a few key decisions that change everything.
🌟 Featured PI Lawyer
Greg Colburn — Seattle, Washington
Greg didn’t set out to be a personal injury lawyer because it was convenient.
He became one because he lived it.
"I became a personal injury lawyer because I was injured on the job and became frustrated with lawyers.”
A fall from a roof as a young adult left Greg with catastrophic injuries in both feet.
Injuries put him in a wheelchair and required years of recovery.
That experience shaped not only his empathy for injured clients, but his approach to the work:
"A personal injury lawyer without empathy is an insurance adjuster with a law degree.
Empathy allows me to listen to my clients, discover their real stories and persuasively fight for them.”
He also credits grit and strategy for his success:
"Without grit, I’m not a lawyer, I don’t have my law firm, I’m not married…
Grit saved my life after my injuries.”
For Greg, personal injury law isn’t just a job.
It’s a calling forged in experience and hardened by determination.
If you’d like to be considered for a feature in an upcoming issue of The PI Brief…
Hit reply with the word “feature” and we’ll send over a few quick questions.
Prefer to jump the line?
Fill out the feature waitlist here:
(No cost or strings attached. Just spotlighting great firms and sending good vibes.)
Until next time,
-The PI Brief