The PI Brief Archive

A running record of how PI firms adapt, build leverage, and stay ahead of structural change.

Jul 7, 2026

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1 min read

The LinkedIn thing nobody's talking about in PI

Who's looking you up on LI?

The Legal Brief

Jul 6, 2026

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1 min read

The Google Ads Story

You've either lived it or heard it. Probably both.

The Legal Brief

Jul 1, 2026

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1 min read

The referral that went somewhere else

12 years and a solid track record didn't matter.

The Legal Brief

Jun 27, 2026

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1 min read

What happens when $300 clicks price you out

And that's the cheap markets...

The Legal Brief

Jun 23, 2026

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1 min read

Where are your best cases coming from?

The answer may surprise you.

The Legal Brief

Jun 20, 2026

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1 min read

Who is the best vendor you've worked with?

We're working on something for the PI community.

The Legal Brief

Jun 18, 2026

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1 min read

You've probably built more than a law firm

You may have never stopped to consider it.

The Legal Brief

Jun 16, 2026

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1 min read

The lead that never complains

You usually don't know you lost them.

The Legal Brief

Jun 11, 2026

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1 min read

PI firms forget to calculate this number

It rarely shows up on reports.

The Legal Brief

Jun 9, 2026

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1 min read

Does this happen every time you hire someone?

Your team is growing... so is this.

The Legal Brief